Intentional marketing, with deliverables.

 

No course is complete without deliverables. And really, can anything be called a session if it doesn't include deliverables?

 

When you book one of our sessions, it's not just us standing at the front of the room talking for hours on end (if that's what you were hoping for, then we might not be the best option for you). Our sessions are working sessions. They are focused on your brand, your business, your goals, and your needs. They require your commitment and participation.

 

So, come prepared to leave each session with tangible steps, actionable plans, and, oh yes—deliverables!

For more information on what can be expected with each session and how it can fit for your team, don't hesitate to reach out.

Strategic Marketing

Course deliverables.
 

  • Strategic marketing plan complete with marketing goals and objectives.

  • List of marketing tactics and one larger marketing campaign to implement.

  • List of drivers/leads for each tactic.

  • Action plan to implement and execute upon tactics.

  • Defined metrics (KPIs) for each tactic.

  • Competitor analysis.

  • Four (two-hour) strategic follow-up sessions (to be held quarterly) with Black Fox Marketing to assess performance against plan and to adjust for efficiency.

Building a Brand

 

Course deliverables.
 

  • Brand strategy complete with brand purpose (vision), brand focus (mission), and brand values (proof points).
  • Brand personas (target audience identification and descriptions).
  • Brand positioning statement
  • Messaging strategy for each brand persona.
  • List of SEO key words to use across marketing and site content.
  • List of positioning points to frame your brand.
  • List of tactics to share your brand to each brand persona.
  • List of drivers/leads for each tactic.
  • Action plan to complement and execute upon tactics.
  • Defined metrics (KPIs) for each tactic.
  • Four (two-hour) strategic follow-up sessions (to be held quarterly) with Black Fox Marketing to assess performance against plan and to adjust for efficiency.