THE MISSING
PIECE.
You've poured your heart into writing your book.
But after all that effort, the sales aren’t where you hoped they’d be.
​→ Your book isn’t reaching enough readers.
​→ Royalties are barely making a dent.
​→ Your following is growing slowly.
​→ Your content feels flat.
​→ You’re not being invited onto podcasts or panels.
​→ You’re second-guessing what to post, where to show up, and what actually works.
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Still, you’re showing up—because you believe in your message. You want to grow your name. You want to turn your book into something bigger.
But marketing to the right readers has felt… overwhelming.
And it’s left you feeling stuck with slow sales, low visibility, and zero engagement.
You’ve put in the work. Now it’s time to make it count.
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Here's what changes when you have the right strategy:
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✓ Your book sells consistently
✓ Your audience grows every month
✓ Readers find you—and buy from you
✓ Marketing stops feeling overwhelming
✓ You get asked to speak, collaborate, and show up as the expert you are
Ready to take the next step?
HEY,
I'M LACY.
I’ve coached hundreds of traditionally- and self-published authors over the past 10+ years—helping them sell more books, grow loyal audiences, and build real momentum in their writing careers.
Together, we’ve built launch plans that brought in thousands of downloads, thousands in royalties, and the kind of brand growth that leads to lasting success. Whether you’re a first-time writer or multi-book author, I bring strategy, structure, and support that fits you.
Before I focused on publishing, I spent over eight years in the corporate marketing world—creating visibility, launch, and growth strategies for global, international, and entrepreneurial businesses. Then I brought that expertise to the author world. And for the past decade, I’ve helped authors hit their book sales goals, boost revenue, and grow their platforms with strategies that work.​​​
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✓ Because selling your book shouldn’t feel impossible.
✓ Because marketing shouldn’t feel like guesswork.
✓ Because your message deserves to be heard.
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Let’s build the next chapter of your author journey—strategically, confidently, and on your terms.
CHOOSE
YOUR PATH.
Start where you are. Grow from there.
​Author Tools & Templates.
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Done-for-you resources that save time and get results.
Includes plug-and-play templates, content planners, launch guides, email scripts, promo kits, PR tools, book sales accelerators, and creative resources to help you overcome blocks, attract attention, and market with ease.
→ Ideal for authors who want to simplify their marketing and show up consistently using tools that actually work.​​
​1:1 Strategy Calls & Custom Marketing Plans
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Need clarity, direction, or fast feedback? Let’s meet 1:1.
Whether you want expert eyes on your plan or a custom marketing roadmap built just for you—I’ll help you identify your highest-priority moves and eliminate the guesswork.
You’ll walk away with:
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Clear platform & strategy recommendations
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A breakdown of where to focus your energy
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Content ideas, launch strategies, and growth tactics
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Straightforward next steps you can actually act on
→ Perfect for authors who feel overwhelmed or stuck and want to move forward with confidence.​​
​ELEVATE Community.
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The membership built to support your marketing—every single week.
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Inside Elevate, you’ll get tools, training, live support, and a genre-specific community to grow with. Whether you’re launching your first book or keeping momentum going between releases, this is the space to ask questions, get strategic coaching, and stay accountable—without the pressure of a big program.
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→ For authors who want guidance, implementation support, and real-time feedback in a supportive, no-fluff space.​​
​1:1 Author Programs.
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Ready for the full transformation?
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This is deep-dive coaching for authors who are ready to go all in. From 4-month to 12-month programs, we’ll work side-by-side to elevate your platform, optimize your sales and marketing strategies and build a sustainable business around your books. This includes brand development, growth strategy, campaign planning, and creating other income streams from your writing.
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→ For authors who want high-level support, long-term growth, and help turning their books into a business.​​
WHY IT
WORKS.
You didn’t write your book just to watch it sit in silence.
You wrote it to connect. To impact. To be read.
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Which means… you have to market your book.
But you don’t need to do more.
You need to do what works.​
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The key isn’t showing up everywhere or trying every trend. It’s about showing up the right way—strategically, consistently, and in a way that feels true to you.
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The above client results aren't flukes. They're the result of aligned strategy, repeatable systems, and support that meets you where you're at.
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My tools, resources, plans, and programs combine high-level marketing expertise with personalized coaching so you can cut through the noise and create real results.
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Together, we’ll build a plan that supports your unique goals—whether that’s selling more books, growing your email list, landing speaking gigs, or launching a business alongside your writing.
NOT SURE
WHERE TO START?
If you’re unsure which tool, plan, or program is right for you, book a free strategy chat, and let’s figure it out together.
We’ll talk about your book, where you’re at, what’s working, what’s not—and what your best next step is.
No pressure. Just clarity.