AUTHOR ACCELERATOR
PROGRAM
You've published your book. AMAZING! But now...
Your book isn't making any sales
You don't know how to get your book in people's hands
You don't know how to market yourself
You don't know how to get press coverage
You don't know how to explain the value of your book
You don't know what message to use to attract your readers
You're struggling to get exposure for your book
You don't know how to grow your social media
You have low engagement on your posts
You aren't posting consistently on social
You're struggling to get book reviews
You don't now what to do next
Are you ready for a change?
Your book achieves "Bestseller" status
Your book sells constantly...while you sleep
You're sharing your personality to the right people
You're known as THE leading expert in your industry
You're being invited onto interviews to share your wisdom
You're being paid to speak at events
Your book is reaching a massive global audience
Posting on social media is easy and effortless
You're attracting a community of loyal fans
Your book is used as a valuable tool for change
You can impact, inspire, educate, and empower more people around the world through your words
Imagine if...
Ready to fully unleash your magnetic author brand identity so you can sell more books and make a larger impact?
AUTHOR ACCELERATOR
PROGRAM
The
A 1:1 coaching program designed to help non-fiction authors sell more books, raise awareness, reach a wider audience, build a global community of raving fans, and establish themselves as the leading expert in their field.
I designed this program to monetize your wisdom
and immortalize your legacy.
Oh, and to help you sell more books!
In it, I'll coach you through:
-
Building a foundation of marketing and sales strategies that will generate long-term book sales, while learning how to increase sales now
-
Taking your amazing personality (brand identity) and making it attractive to a new audience (your readers)
-
Challenging the limiting mindsets and adopted narratives that have been holding you back from achieving success
-
Optimizing your messaging
-
Identifying the right key words, phrases, and messaging that will position your book as the solution to your audience's problems
-
Setting up your social media profiles for success
-
Finding, pitching, and landing speaking gigs and media interviews
-
Generating leads and opportunity from your current network
So you can:
-
Generate more revenue (and an income that matches your worth)
-
Expand your reach and exposure
-
Build trust and credibility and be seen as the expert you are
-
Become known as the leading authority figure in your genre
-
Transition your extensive career and skills/experiences into a higher revenue stream
-
Build a global audience of raving fans whose reviews of your book practically sell it for you
-
Translate your true value across your messaging
-
Create a space of inspiration, growth, and empowerment for your readers
-
Build a legacy that will enrich the lives of so many others
Stop yearning for greatness, and let me help you achieve it.
PROGRAM
OVERVIEW
1
Attracting your ideal reader (audience).
Create a messaging strategy that will attract your ideal reader and build a global audience of raving fans.
If your book isn't selling, it means the right audience doesn't know about it. And let's face it, no matter how great your book is, no one will buy it if they haven't heard of it.
So let's revisit your readers' minds, personalities, and needs, pain points, struggles, and challenges and build a strategy that gets your book in front of the right people.
We'll discover what platforms they're on, how they make purchasing decisions, and how you can best set up your social media pages so you can spend less time "finding" them and more time "attracting" them.
You've already written your book. Now we just need to deliver it to the right audience.
2
Getting your
message heard.
Identify the right keywords, phrases, and power statements that will increase your reach, get you in front of the right audience, and impact change at a larger level.
The author industry is a highly competitive space; it seems like everyone is writing a book these days; how the f*** am I ever going to sell my book; what do I do now?!
Sound familiar?
While it’s true that the industry is a highly competitive and noisy space, the good news for you is:
There’s MASSIVE opportunity to rise above and be heard for those that understand their unique position in the market and can use the right messaging (on the right platforms) to attract their ideal audience. It's all about increasing your reach and exposure and positioning you (and your book) as the solution to their problems.
3
Becoming a
leading expert.
Promote your magnetic Author Identity with ease and scalability so you can become known as THE authority figure in your genre/industry.
I know you, I see you, I’ve helped so many authors just like you! You have an amazing, magnetic personality and a wealth of experience and knowledge.
The problem: Your book isn’t selling.
And it can’t spark change if it doesn’t sell. Let’s fix that!
We’ll showcase not only your book, but YOU as well — your teachings, skills, value, and knowledge and get you seen as the expert that you are! We'll leverage your years of experience and expertise to generate more revenue, establish trust, and build a legacy that will enrich so many lives
4
Increasing your
book sales!
Leverage industry relationships, promote your book like a BOSS, generate more revenue, and implement strategies that will automate your book sales.
Publishing a book is amazing. But not selling it sucks.
Not everyone is able to effectively promote their book to the right audience. That's because the game has changed.
Gone are the days where you write a book, have it published, and wait for the sales to roll in.
The great news is that there are so many amazing ways and strategies to promote your book and increase its sales. You just have to use the right ones for you and your audience. We'll determine the right social platforms, ad strategies, speaking opportunities, and digital channels (website, email, blogs, etc.) to promote your book. And then we'll connect you to the right people to help spread your message and implement strategies to automate the process for you.
It's time to remove your barriers.
THE PERFECT SOLUTION
FOR YOU
What you will get.
Breakthrough Session
In this powerful 90-minute pre-program workshop, we'll identify any existing barriers and map out the best process and pathway for success for YOUR journey in this program.
($750 value)
1 to 1 Immersive Coaching
12 x 60-minute live strategy calls where we'll work through the exact tools, strategies, and actions required to unleash your full self, position you as the leading expert in your field, and implement proven strategies to sell your book. You'll get lifetime access to all recorded coaching sessions and workbooks so you revisit them whenever needed.
($6,000 value)
Live Access
Unlimited access to me via voice/messaging support as you're implementing tactics and strategies. As well as accountability check ins from me to ensure you never fall behind in the program.
($4,000 value)
Done With You Development
1:1 coaching and implementation to ensure your social media profiles, website, digital assets, and book sale platforms are best optimized for social selling, that your messaging strategy perfectly conveys the value of your book to your audience, and support through Amazon and digital/social ad development.
($2,500 value)
($13,250 TOTAL VALUE)
But that's not all...
You'll also get these really cool bonuses.
Website Audit
An audit of your existing website with tangible changes and strategies given to optimize your sales pages and convert site visitors.
($1,500 value)
Content Strategy
A review of any existing marketing materials and social media profiles and content with feedback and suggested edits to best convey your message to your ideal readers and encourage them to take action (and buy your book).
($1,500 value)
Social Media Strategy
A social media posting strategy with custom content categories and a list of content to post for each phase of your reader's buying cycle that makes consistent posting on your profiles easy and effortless.
($1,500 value)
Brand Kit
A custom visual identity (brand) kit with identified logo, font, colours, and verbiage that best represents your brand, along with social media content templates.
($2,000 value)
Resource Library
A resource library of custom"done for you" assets such as: Amazon/digital ads templates, social content calendars, press kit template, converting sales page scripts, speaking pitch scripts, media press pitch scripts, asking for book review scripts, and so much more.
($1,000 value)
($7,500 TOTAL BONUS VALUE)
"Imagine where you'll be tomorrow
if you choose to start today."
What are you waiting for?
CHOOSE A PLAN
THAT WORKS FOR YOU
Are you ready to see results?
To ensure I give my elite clients the absolute best focus, service, energy, and results,
I ONLY accept 6 new clients a month.
And not all applicants are admitted into my program — I want to work with clients like you: the ones with the passion, drive, and desire to push past their barriers and limits to succeed.
STILL
UNDECIDED?
This is right for you if...
You published your book but you're not making the sales you want.
You're willing and ready to make the investment to hit your goals.
You're tired of wasting time, money, and energy on tasks that don't generate revenue.
You know your message is life changing, but you're struggling to get your book into people's hands.
You invested a lot of time, money, & energy into your book, but now it's sitting on Amazon (not selling).
You agree that you need to promote your book, but you don't know how.
You want to reach a global audience, be seen as an industry expert, and sell more books.
You're fully committed to taking action to getting the results you want.
You want to be invited to share your wisdom and speak on your material.
You're not getting the following, media coverage, and audience engagement you want.
.png)
CLIENT SUCCESS STORIES
Lacy is efficient and knowledgeable and a go-getter who can tackle any task that comes her way. She has been an incredibly valuable asset to my team.
I would highly recommend Lacy. 5 stars!
Kristin,
Five times Amazon Best Seller, four times Nautilus Book Award Winner, and CBC Saskatchewan's Future 40 Under 40 Winner
"...an incredibly valuable asset."
"...unparalleled service"
Lacy has provided me with an unparalleled service for every assignment I have requested. To say that I am completely satisfied would be an understatement.
Lacy is incredibly talented and has an amazing work ethic. She is professional, diligent and always on top of things at all times. My work is doing amazing thanks to the excellent service and work from Lacy.
I highly recommend.
Steve,
Amazon Best Seller; Professional Treasure Hunter, Scuba Diver, Ring Finder, & Speaker; Global Ambassador for Minelab, Featured on 3 TV docu-series (The Curse of Oak Island, Destination Unknown, & Gangster's Gold), American Digger magazine award recipient for outstanding freelance contribution.
"...the right answer would be 'yes'."
The question to ask is "would you work with this person again?"
The right answer would be "yes".
Thanks Lace!
Joe,
Author, Founder of RESULTS MATTER
It has been such an honour to work with Lacy. I got so much more value than I even anticipated when I signed up to the program.
I had intuition that it was right for me, but I didn't know just how much I would grow! I feel like an entirely different person from who I was when we started working together!
Honestly so much gratitude to Lacy for bringing so much positive energy and seeing me as the best version of myself and who I actually really am.
I know the space she provided for me to grow will impact the rest of my time in business and the rest of my life, because it is all so intricately connected!
Lauren,
Author & Owner of Mind Matter Magic
"...will impact the rest of my life."
Jason,
CEO, Rethink and Diversify Securities Inc., & Project Captain, Reitium
We worked with Lacy on a marketing strategic plan and creating our ideal customer personas.
She helped us identify everything we'd like to see in terms of positioning our company in a concrete and straight forward way.
We also had a lot of fun in the process as she helped us bring our vision to life.
We received high value and quality of an end usable product that we could then take to communicate to our team and management to get everyone working toward the same goal and end result that we wanted.
"...helped us bring our vision to life."
"...has proven invaluable"
My training session with Lacy provided me with an easy to understand introduction to Mailchimp and a customized strategic plan for email marketing.
She helped me clarify my welcome message and identify how this fits within the customer's larger email journey.
The opportunity to tap into her marketing knowledge and expertise has proven invaluable for our business.
We will be utilizing Black Fox Marketing as a resource as we grow and develop as a business.
Claire,
Founder, Wildernook Fresh Air Learning, & Punch Buggy Express
"...I highly recommend her!"
When I started my Wellness Business, I reached out to Lacy at Black Fox Marketing wanting help to set up my Website. Little did I know that she would help me with so much more than creating a beautiful Website.
Lacy led me through a series of exercises via zoom meetings to identify and build my brand. Once we nailed my brand, Lacy helped me to target the right audience.
Not only did I get a beautiful Website that is uniquely Me, I now have a solid brand and a plan that is built on strong marketing strategies.
Lacy was a pleasure to work with. She is always positive, incites confidence, super well organized, a great listener, highly creative and very knowledgable! I highly recommend her!
Denise,
Owner, Denise Lawson Wellness
"...the best investment I've made."
Lacy has changed my business. She has helped me find a sense of direction.
I’ve gotten so much clearer with not only my business, but myself. Every time we end a call I feel so much clearer about where I’m headed and this journey I’m on.
I cannot emphasize enough how clear things have gotten through working with her. She genuinely cares about me and our relationship.
It’s been the best investment I’ve made. Thank you
Sam,
Life & Mindset Coach
I worked with Lacy and she made my book better.
Period.
Lacy's experience in both fiction and marketing is the edge — she can help you shape your words to best reach your audience.
And that's what it's all about.
Jim,
Calgary Herald bestselling author of Really Good Story; Owner, Prairie Soul Press Publishing
"...she made my book better. Period."
"...amazing to work with."
Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect.
Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company.
Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.
Karen,
Founder, FIERCE YXE
Lacy brings passion and dedication to every project, handling each with great care. She has a sharp eye for detail and a deep understanding of every project she works on.
Her patience never falters — no matter how many questions you may have. This shows her continual commitment to delivering only the best work.
These qualities make her considerate feedback and stimulating questions all the more valuable. She is, quite simply, a joy to work with.
Alex,
Copywriter
"...quite simply, a joy to work with."
"...thorough, insightful & highly professional."
Working with Lacy was a real pleasure. She is thorough, insightful and highly professional.
She asks the right questions and is truly committed to providing the best service.
Lacy is a master of her art. We will definitely be working with her again.
Myriam,
Partner and Translator-reviser at Tradëm Translations
Consulting with Black Fox Marketing has helped me enormously.
Lacy truly guided and supported me with becoming more intentional with my vision, brand and strategic marketing.
I am constantly growing as a business due to the tools Lacy taught me. I highly recommend Black Fox Marketing to make your marketing much more effective.
Heidi,
Owner, Blue Bean Design
"...truly guided and supported me"
"...Hire her."
Lacy is so accommodating and efficient!
She's easy to work with and provides so much value.
Hire her.
Laura,
Freelance Designer
"...an absolute pleasure to work with"
She was an absolute pleasure to work with.
She's extremely organized, and she provided me with invaluable (and clear!) instructions and feedback.
I'm really looking forward to our next project together.
Meghan,
Book Cover Layout & Designer; Publisher, Iguana Books