COACHING PROGRAMS

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Meet your coach.

I'm Lacy Lieffers, brand expert, marketing strategist, and coach.

 

I've spent over a decade helping entrepreneurs and executives at local, national, and global companies define their brands and build targeted marketing strategies, so I know from experience that each are not as simple as setting a few intentions and hoping you'll achieve your goals.

To be successful, you need to be strategic in your approach, clear on your brand (and its voice), confident in who you're targeting, and intentional in your efforts.

I have seen far too many diluted brands and lengthy marketing plans filled with generic information copied from the internet, assumptions on target audiences (and their related wants), buzz words, and grand ideas with no clear direction on how to bridge the gap from ideation to actualization.

That's what inspired me to create these easy-to-follow coaching roadmaps to deliver the right brand for your company and a marketing strategy that will support your efforts.

Growth comes with uncertainty.
Let me help you find clarity.

Marketing is an extension of your skills and a showcasing of your value to your customers. It isn't meant to be hard, so let's stop trying to make it that way!

 

I've developed three different coaching programs for you to choose from:

8-week Personal Branding Program

Brand Development Leadership Coaching Program

Strategic Marketing Leadership Coaching Program

Each program will be done live (either in person or over a video call) and will be tailored to the specific needs of your company, team, and clients.

Scroll further down the page or click the buttons below for more information on the program that's best suited to you, or contact me to discuss custom coaching solutions.

 

8-WEEK PERSONAL BRANDING PROGRAM

Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.

Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.

Bonus Session

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

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Week 1

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

1

Week 2

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

2

Week 3

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

3

Week 4

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

4

Week 5

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

5

Week 6

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

6

Week 7

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

7

Week 8

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

8

 

LEADERSHIP STRATEGY SESSION

Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.

Meet your coach.

 

Also known as the “Give Me More” package.

 

We will act as the conduit between your internal leadership and marketing teams and will even get up close and personal with your product/service pricing and sales forecasting teams.

With the high demand for online training courses, I decided to do my own pivot of sorts by offering online courses designed to help entrepreneurs (like you) refine and focus their brand and marketing initiatives.

 

Many of today's entrepreneurs are skilled in a variety of trades and don't need to hire a full-time (or even part-time) marketing person, because either they or one of their amazing team members can handle the management and execution of their brand promotion and marketing execution. And for others, they don't have enough expendable revenue in place to invest in 1:1 coaching or in-person support.

Deliverables.

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WHAT OTHERS HAVE TO SAY

Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.

- Karen Siemens, FIERCE YXE

My training session with Lacy provided me with an easy to understand introduction to Mailchimp and a customized strategic plan for email marketing. She helped me clarify my welcome message and identify how this fits within the customer's larger email journey. The opportunity to tap into marketing knowledge and expertise has proven invaluable for our business. We will be utilizing Black Fox Marketing as a resource as we grow and develop as a business.

- Claire Miller, Wildernook Fresh Air Learning

Consulting with Black Fox Marketing has helped me enormously. Lacy truly guided and supported me with becoming more intentional with my vision, brand and strategic marketing. I am constantly growing as a business due to the tools Lacy taught me. I highly recommend Black Fox Marketing to make your marketing much more effective.

- Heidi Strelioff, Blue Bean Design

When I started my Wellness Business, I reached out to Lacy at Black Fox Marketing wanting help to set up my Website. Little did I know that she would help me with so much more than creating a beautiful Website.
Lacy led me through a series of exercises via zoom meetings to identify and build my brand. Once we nailed my brand, Lacy helped me to target the right audience. Not only did I get a beautiful Website that is uniquely Me, I now have a solid brand and a plan that is built on strong marketing strategies. Lacy was a pleasure to work with. She is always positive, incites confidence, super well organized, a great listener, highly creative and very knowledgable! I highly recommend her!

- Denise Lawson, Denise Lawson Wellness

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