COACHING PROGRAMS
Meet your coach.
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I'm Lacy Lieffers, brand expert, marketing strategist, and coach.
I've spent over a decade helping entrepreneurs and executives at local, national, and global companies define and launch their brands and build targeted marketing strategies, so I understand that proper brand development and marketing planning are not as simple as setting a few intentions and hoping you'll achieve your goals.
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Have you ever seen a diluted and poorly-communicated brand where it was impossible to tell what the company stood for, what target audience they served, or what the point of their messaging was? I'm guessing you didn't spend much time with that brand, let alone went running to purchase a product or book a service from them (me neither).
Or, have you ever seen an extremely lengthy marketing plan that was filled with generic information copied over from the internet, assumptions on target audiences (and their related wants), buzz words, and grand ideas with no clear direction on how to bridge the gap from ideation to actualization? Perhaps you were even sent one. Then you'll know from experience that they typically go unread and nothing from them is ever really actioned upon.
Growth comes with uncertainty.
Let me help you find clarity.
Seems a bit pointless and like a waste of effort, doesn't it? (*cue head nod*)
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To be successful, you need to be strategic in your approach, clear on your messaging, confident in who you're targeting, and intentional in your efforts.
That's what inspired me to create my easy-to-implement coaching roadmaps to deliver the right brand for your company, a messaging strategy that's focused, and a marketing strategy that will align with and support your efforts (and will ensure you don't waste any of those valuable resources of yours!).
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Marketing is an extension of your skills and a showcasing of your value to your customers. It isn't meant to be hard, so let's stop trying to make it that way!
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Instead, let's get intentional! (...slow down, Olivia NJ, I said "intentional" not "physical"...you're singing the song now aren't you (me too!))
CHOOSE YOUR PROGRAM
Strategy Session.
Already have a team of amazing and capable people but just need some extra support on the strategy side?
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I can help with that!
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We'll connect for a 90-minute strategy session where I'll coach you on a topic best suited to your current needs.
These strategy sessions will leave you with more clarity and confidence in moving forward with your business' next steps.
Building a Personal Brand.
Your brand is the storytelling portion of your journey. It will highlight who you are, establish your voice, identify your ideal target client, and serve as a guide for your strategic direction.
This program will be focused on the development of your brand and its offerings.
You'll gain clarity on your voice, ideal target audience, and brand positioning in the market, and you'll leave with a strategy to promote your brand's story.
Strategic Marketing Planning.
Your business is more than just a set of goals and objectives—so too is your marketing strategy.
It is a promise to your brand of what you plan to do to uphold its values and grow your business.
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This program will give you a targeted marketing strategy that is intentional, targeted to your clientele, and aligned to your brand's vision. All in an easy-to-implement package (and without the unnecessary "fluff").
COACHING PROGRAMS
Topic ideas.
We can discuss a variety of marketing and branding topics, but here's a small sampling to give you an idea:
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Ideal client personas
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Brand voice
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Web development
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Content strategy
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Targeting clients
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Contact network
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Business networking
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Content style guide
Individual strategy session. $275 CAD
A 90-minute video coaching session so you or your team can level up on a required skill.
Program break-down:
We'll have a free 30-minute introductory call where we'll discuss the needs of your business and identify the topic best suited for our coaching session.
During our 90-minute strategy session, I'll coach you through understanding and implementation of the topic we identified in our introductory call.
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You'll leave the session feeling more empowered and better equipped to move forward with your business goals.
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Building a Personal Brand. $2,175 CAD
A 1:1 coaching program where I'll guide you through the identification and development of your brand, it's voice, your ideal client personas, your brand story, and the promotion and showcasing of your brand.
Program break-down:
We'll have a free 30-minute introductory call so I can get to know you and the needs of your business and so I can outline how you and your leadership team can make the best out of this coaching program.
During our two 4-hour strategy sessions, I'll coach you through the development, implementation, and promotion of your brand strategy.​
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BONUS:
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You will receive two additional 60-minute follow-up calls after the completion of this program for implementation support, feedback, and analysis and adjustment of brand tactics and strategy.
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12 months of email Q&A support with me.
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Exclusive access to attend monthly client-only training webinars.
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An invitation to join my "Black Fox Marketing" WhatsApp networking group where you'll be able to network with and gain advice from myself and other entrepreneurs and executives such as yourself.
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You'll leave the session feeling clear on who you're targeting along with the look, sound, feel, and purpose of your brand.
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Strategic Marketing Planning. $2,175 CAD
A 1:1 coaching program where I'll guide you through the development, implementation, and execution of your marketing strategy.
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How it works:
We'll have a free 30-minute introductory call so I can get to know you and the needs of your business and so I can outline how you and your leadership team can make the best out of this coaching program.
During our two 4-hour strategy sessions, we will build an easy-to-implement marketing plan that fits the growth of your brand and set measurable and targeted goals, objectives, actions plans, and supporting metrics to gauge success.​
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BONUS:
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You will receive two additional 60-minute follow-up calls after the completion of this program for implementation support, feedback, and analysis and adjustment of marketing tactics and strategy.
-
12 months of email Q&A support with me.
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Exclusive access to attend monthly client-only training webinars.
-
An invitation to join my "Black Fox Marketing" WhatsApp networking group where you'll be able to network with and gain advice from myself and other entrepreneurs and executives such as yourself.
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You'll complete this program with a clear path forward and an easy-to-implement marketing strategy that's targeted to your ideal clientele, aligned to your brand, and supports your business goals.​
WHAT OTHERS HAVE TO SAY
Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.
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- Karen Siemens, FIERCE YXE
My training session with Lacy provided me with an easy to understand introduction to Mailchimp and a customized strategic plan for email marketing. She helped me clarify my welcome message and identify how this fits within the customer's larger email journey. The opportunity to tap into marketing knowledge and expertise has proven invaluable for our business. We will be utilizing Black Fox Marketing as a resource as we grow and develop as a business.
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- Claire Miller, Wildernook Fresh Air Learning
Consulting with Black Fox Marketing has helped me enormously. Lacy truly guided and supported me with becoming more intentional with my vision, brand and strategic marketing. I am constantly growing as a business due to the tools Lacy taught me. I highly recommend Black Fox Marketing to make your marketing much more effective.
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- Heidi Strelioff, Blue Bean Design
When I started my Wellness Business, I reached out to Lacy at Black Fox Marketing wanting help to set up my Website. Little did I know that she would help me with so much more than creating a beautiful Website.
Lacy led me through a series of exercises via zoom meetings to identify and build my brand. Once we nailed my brand, Lacy helped me to target the right audience. Not only did I get a beautiful Website that is uniquely Me, I now have a solid brand and a plan that is built on strong marketing strategies. Lacy was a pleasure to work with. She is always positive, incites confidence, super well organized, a great listener, highly creative and very knowledgable! I highly recommend her!
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- Denise Lawson, Denise Lawson Wellness