RESOURCES TO START YOUR JOURNEY
Because, who doesn't love free resources?
I believe that an entrepreneur needs to be authentic, they need to act with intentionality, and they need to provide value.
Enter, free resources!
I also know that leading your own business is a lot of work, which is why I created the resources on this page — to take some of that pressure off your plate and provide structure and direction for your business' growth.
Check them out, don't be scared to contact me with questions, and let me know if there's anything else you struggle with (I'm always looking for new ways to provide more value!)
FREE DOWNLOADS
The three topics below are common pain points and areas of struggle that many entrepreneurs have to deal with. Each course will include best practices, digestible advice, and free downloads to take with you as you incorporate what you've learned into your business.
I'm so excited for them to launch, and I can't wait for you to get to watch them. I promise they'll be worth the wait!
In the meantime, follow me @black_fox_marketing for tips, advice, and updates on launch information.
Target audience identification.
You've built a great brand. Fantastic! Now, it's time to put in the leg work to promote it.
The choice of which digital and social platforms to use is just as important as identifying your target audience.
Content strategy.
You've built a great brand. Fantastic! Now, it's time to put in the leg work to promote it.
The choice of which digital and social platforms to use is just as important as identifying your target audience.
Contact call calendar.
You've built a great brand. Fantastic! Now, it's time to put in the leg work to promote it.
The choice of which digital and social platforms to use is just as important as identifying your target audience.
FREE MINI COURSES
Launching mid-2022.
The three topics below are common pain points and areas of struggle that many entrepreneurs have to deal with. Each course will include best practices, digestible advice, and free downloads to take with you as you incorporate what you've learned into your business.
I'm so excited for them to launch, and I can't wait for you to get to watch them. I promise they'll be worth the wait!
In the meantime, follow me @black_fox_marketing for tips, advice, and updates on launch information.
Promoting your brand.
You've built a great brand. Fantastic! Now, it's time to put in the leg work to promote it, but with things so heavily focused in the digital realm, where do you start?
The choice of which digital and social platforms to use is just as important as identifying your target audience.
In this mini course, I give a breakdown of the main digital and social options available, the benefit of each, tips for usage, and the more common target audiences they speak to.
Website design strategy.
Today's consumers are an entirely new level of buyers.
They know what their needs and problems are, they have a general idea of what will solve said problems, they're willing to put in the leg work to do their research, and they've likely already narrowed down their options before they've even reached out to you.
This mini course will walk you through how to ensure your website is best set up to showcase your value and convert leads to customers.
Working with freelancers.
Using freelancers rather than hiring a full-time team member is a great way for smaller companies to save money when there isn't enough revenue to justify the salary spend or when you have people on the team that can handle execution/management.
This mini course teaches you how to step into that world and communicate and coordinate on projects with freelancers, what information you'll need to have in place, and what common requirements each type of freelancer will need.
Free resources launching soon.
WHAT OTHERS ARE SAYING...
Lacy Lieffers with Black Fox Marketing is amazing to work with. Having never built a Brand Strategy, I was nervous and did not know what to expect. Lacy put me at ease by explaining the process and listening intently to my business plan and where I saw my company going in the future. The tools she has created are straightforward and were very effective at establishing a strong Brand Positioning and creating a voice for my company. Lacy worked with me through every step of the process and was always available for questions. I am very grateful to have worked with Lacy as she is a leading professional in her field. I highly recommend Lacy Lieffers and Black Fox Marketing.
- Karen Siemens, FIERCE YXE
Consulting with Black Fox Marketing has helped me enormously. Lacy truly guided and supported me with becoming more intentional with my vision, brand and strategic marketing. I am constantly growing as a business due to the tools Lacy taught me. I highly recommend Black Fox Marketing to make your marketing much more effective.
- Heidi Strelioff, Blue Bean Design
When I started my Wellness Business, I reached out to Lacy at Black Fox Marketing wanting help to set up my Website. Little did I know that she would help me with so much more than creating a beautiful Website.
Lacy led me through a series of exercises via zoom meetings to identify and build my brand. Once we nailed my brand, Lacy helped me to target the right audience. Not only did I get a beautiful Website that is uniquely Me, I now have a solid brand and a plan that is built on strong marketing strategies. Lacy was a pleasure to work with. She is always positive, incites confidence, super well organized, a great listener, highly creative and very knowledgable! I highly recommend her!
- Denise Lawson, Denise Lawson Wellness
We worked with Lacy on a marketing strategic plan and creating our ideal customer personas. She helped us identify everything we'd like to see in terms of positioning our company in a concrete and straight forward way. We also had a lot of fun in the process as she helped us bring her vision to life. We received high value and quality of an end usable product that we could then take to communicate to our team and management to get everyone working toward the same goal and end result that we wanted.
- Jason Park, Reitium